Learn Paid Ads
Learn Paid Ads · free tool

Your store should be making more

A few quick questions about your store, then a proper diagnostic across paid media, creative, conversion, measurement and retention. Free instant score, plus the three things most likely costing you revenue right now.

29 questions · ~5 minutes · instant results

What gets checked
01

Paid Media

Channel mix, tracking accuracy, and whether you trust the numbers Ads Manager is showing you.

02

Performance Creative

How much you test, how you decide what's working, and whether that decision is ever actually correct.

03

Conversion

What happens once the click lands: for someone who's never heard of you and is scrolling fast.

04

Measurement

Whether you know your real numbers (and the real path a customer takes), or just what the platforms are happy to report.

05

Retention

What happens after the first sale, and whether a customer buying again is down to luck or a system.

06

Your Options

Here’s your options and next steps: once you’ve got your score, what to actually do about it.

Where next

Pick the next stage in your margin journey

One calculator rarely tells the whole story. This is the order that actually works: from margin, to target, to a page that can convert the traffic you send it.

The newsletter

The Second Number

A fortnightly note on what’s actually working in paid media

The calculators tell you the maths. The Second Number tells you what happens when you run it on a real account from live D2C accounts. No theory.

1,974 media buyers and founders. Started August 2026.