Work out the Alcohol Duty attributable to a product, and whether it’s already sitting inside your product cost or needs adding separately to your profit and break-even ROAS calculations.
Category, size, strength and how many units.
Choose “Yes” when the cost you use elsewhere already includes UK Alcohol Duty. Choose “No” when you’re responsible for paying duty separately: producing, importing, or releasing alcohol from duty suspension.
Not required to calculate duty: shows duty against price and margin, and prefills the break-even ROAS handoff.
Exports don’t automatically zero out UK duty: it depends on your fulfilment and export procedures.
Check your supplier invoice or product cost breakdown. If you bought finished, duty-paid stock, duty will normally already be included in the purchase cost. If you produce, import or release the alcohol from duty suspension, you may be responsible for duty separately.
The spreadsheet version, plus the note on Small Producer Relief and Draught Relief, not covered in this calculator yet.
Now calculate your true break-even ROAS: the ROAS you actually need to see
One calculator rarely tells the whole story. This is the order that actually works: from margin, to target, to a page that can convert the traffic you send it.